On the opening ceremony of the 29th Brazilian Toy Expo, the Brazilian Toy Manufacturers Association announced that the price of 76% toys which are made in Brazil would fall to about $ 27 so as to improve the competitiveness of imported toys countries such as China

The President of the Brazilian Toy Manufacturers Association said we have carried out the research to find out that almost consumers were likely to buy low price toys, why not we cut prices? In addition, he said according to the previous survey, it showed that $ 27 was the suitable price upper limit. For example, in 2011, 72% of Brazil made toys were sold at the price under $ 27.
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