If you still don’t know how to choose the right location for your kids toys store, it is recommended to read this article below.
Firstly, if your targeted consumer group is the children between seven years old and thirteen years old, your store should be close to the elementary school or youngsters activity centers. When children are at this age phase, as usual, they have their own pin money, about 10 USD to 50 USD so that they can make the purchase decision by themselves. At the same time, because they are still too young, in most cases, their grandfather or grandmother will accompany them to go to school and pick them up when classes are over, therefore sometimes their grandfather or grandmother will buy toys for them because in their standpoint, it is the good way to show their love and care from grandchildren.
Do you know the consumer psychology for children a this age stage? If not, you should not get success from managing your kids store. However, it is not the end of time because I will tell you the fact that the group psychology would be common for children at this age so that it is important to know the toys popular trends in the recent days. For example, when most children have toys such as yo-yo, sparking top and other popular toys, other kids would like to own it because they think it is the trend. Meanwhile, I am sure that most children would be fascinated with PlayStation. As for kids store near elementary school, it is better to sell some low price kids toys, and the retail price would be between 5 USD and 20 USD.
Secondly, if your target consumer group is children between 13 years old and 18 years old, in other words, they are middle school students or high school students and similar to pupil, they still have the group psychology but they also want to show their individuality. At such age stage, their pin money would be between 100 USD and 200 USD, and they have a certain spending power.
As for young middle school student, they always have the high pressure for their study, given by their parents and teachers, therefore they want to have some channel to abreact their bad mood or take some relaxation. As usual, they will select trick toys. On the other hands, they will choose nice plush toys such as plush panda for their friends as gift.